Emma Coates Exits England Under-23s Role to Assume Command at National Women's Soccer League's Bay FC
In a significant career move, the former England youth boss has left her position leading the Young Lionesses national team to take over as head coach for National Women’s Soccer League franchise Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“It has been a privilege to serve my time with the FA,” stated Coates. “It has helped shape me both professionally and personally. Now, I feel ready and excited to test my abilities in a new environment.”
Track Record of Success
In her time at the helm in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the WSL.
Kay Cossington, a former FA women’s technical director, praised Coates's abilities: “Emma is not only an superb manager, but she also has a demonstrated history of nurturing talent to succeed on the biggest stages.”
“She is an outstanding leader of teams and environments and has the football vision we were looking for,” added Cossington.
Bay FC's Journey
The California side experienced a rollercoaster start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before slipping to a 13th-place finish in 2025.
The new FA women’s technical director, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their venture abroad. They have played a crucial part in fortifying the pipeline between the young Lionesses and the first team.”
“Together, they have directly shaped the development of many promising talents who have gone on to become senior Lionesses,” he added.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has been integral to the advancement of a number of players to the national team, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff has already commenced, with the aim to continue the growth of the WU23 program in the seasons ahead.
